We present a comprehensive program combining advisory services, industry panels, and hands-on creative support — designed to build capacity, foster growth, and strengthen the creative ecosystem in the Kingdom.
Experience advisory support
Creative industry insights
Global thought leaders
Axis Experience Sessions
The Axis offers an innovative model for activating the creative economy within 'Made in Saudi,' by transforming cultural ideas and products into economic projects ready for marketing and export.
It supports professionals and practitioners in the cultural sector through a comprehensive operational suite of three interconnected dimensions, representing the stages of value evolution in the creative industries.
Session 1
Preparing Creative Products for Major Design Platforms
Time: 1:30 to 3:00 PM
Led by: William Knight
(Co-founder, Material Matters)
Session 2
DNA Connect Sessions: Aligning Shared Vision Partners
Time: 5:00 to 6:30 PM
Led by: Mohammed Allan
(Toada Consulting) & Dr. Marina Guo (BOP Consulting
Session 1
Building Capital from Cultural context: Creating Authentic Cultural Products
Time: 1:30 to 3:00 PM
Led by: Saba Al Khamis
(Researcher & Cultural Strategist)
Session 2
Roundtable with John Howkins
Time: 3:15 PM
Led by: John Howkins
The Global reference that established and shaped the concept of the creative economy worldwide.
Session 1
Designing Value: Building the Cultural Product Map
Time: 1:45 to 3:15 PM
Led by: Dr. Douha Attiah (KAU)
(Associate Professor in Design & Cultural advisor)
Session 2
Sustainable Festivals: Building Scalable Cultural Models
Time: 3:30 to 5:00 PM
Led by: Ahmed Al Mulla
(Director of the Saudi Film Festival)
Session 3
Beyond Standards: Designing Exportable Saudi Experiences
Time: 5:15 to 6:45 PM
Led by: Yazeed Al Hashim
(CEO, Freaks Festival) & Alex Betcu (Creative Director, Freaks of Nature & Disrupt)
BE PART OF THE EXPERIENCE
Explore a curated selection of limited-edition Artisana products. And see how you can engage directly with your work and explore pathways for collaboration.
